This paper attempts to identify the handle and sensibility of woven silk fa
brics for neckties to determine any relationships between them and purchasi
ng preferences. Male and female students evaluate the specimens with a sema
ntic differential scale of handle and sensibility adjectives: twenty-one ha
nd adjectives are grouped as four "surface sense," "thermal sense," "flexib
ility sense," and "dryness sense"-and twenty-five sensibility adjectives ar
e grouped as four-"modern,". classic," "character," and "natural"-through f
actor analysis. Fabrics with a "flat" and "warm" touch result in a classic
sensibility, but those that feel "flat" and "cool" represent a modern feeli
ng. The "rough" fabrics with "warm" touch are natural, but those with a "co
ol" touch show character. Fabrics evaluated as high in handle and purchasin
g preferences for neckties show a "soft" and "flat" touch, and display mode
rn and classic sensibilities. These relations between handle, sensibility,
and fabric type are shown in image diagrams.