This Article analyzes the ar gins, persistence, and current evolution of a
series of nonlegal rules (nom) that have played an important role in Japane
se corporate governance. The central features of the governance environment
examined here include: (1) the main bank system, in which banks voluntaril
y restructure loans to some distressed borrowers, (2) a social distaste for
hostile takeovers, (3) implicit promises of employment stability, and (4)
belief systems about the proper role and structure of the board of director
s.
I show that, despite virtually ubiquitous claims to the contrary, these nor
ms do not enjoy a long history of practice in Japan, but rather emerged onl
y in the immediate postwar period. I hypothesize that tho emerged for two r
easons: First, they served as a low-cost substitute for a troubled formal i
nstitutional environment beset by the "transplant effect" that imperils leg
al reform in transition economies today. Second, they provided private bene
fits to the small number of interest groups that emerged intact from World
War II. The flow of private benefits to norm adherents explains the persist
ence of the norms despite clear evidence of their inefficiency over the pas
t decade.
I demonstrate that current models of norm reform, which emphasize the role
of exogenous shocks, the workings of norm entrepreneurs, and increased info
rmation, explain why the norm of Japanese corporate governance are currentl
y evolving.
Finally, extrapolating from Japan's experience, I suggest how norm analysis
can contribute to the two most pressing questions in comparative corporate
governance today: whether law matters to corporate governance and whether
diverse systems of corporate governance are converging toward the Anglo-Ame
rican model. As to both questions, closer attention to norms reveals shortc
omings in the existing literature. Specifically, the empirical model underl
ying the "law matters" literature is shown to be inconsistent with historic
al experience and overly attentive to formal rules enforced by courts. Bold
claims that we are witnessing rapid convergence toward a shareholder-cente
red ideology, which in turn will drive convergence of corporate law and pra
ctices, are only partially supported by the Japanese experience to date. Ra
ther than the "end of history" for corporate law, we are witnessing an ongo
ing struggle to align the formal and informal components of the governance
regimes of many transition economies, including Japan's.