Who's afraid of the truth?

The November 1998 Master Settlement Agreement between tobacco manufacturers and state attorneys general significantly restricted the marketing of toba cco products, made possible markedly expanded tobacco control programs in t he states, and provided for the creation of a new foundation whose primary purpose is to combat tobacco use in the United States. This commentary desc ribes the American Legacy Foundation, with particular emphasis on one of it s efforts-the "truth" Campaign, a counter-marketing effort to reduce smokin g among youths. The "truth"Campaign has been well received by the public and has been effec tive in reducing smoking among youths. Ile only negative reaction to the ca mpaign has been, predictably, from the tobacco industry.