Intention to use the female condom following a mass-marketing campaign in Lusaka, Zambia

Objectives. This report examines intention to use the female condom among m en and women in Labia, who were exposed to mass-marketing of the female con dom. Methods. The study used data from a representative sample of consumers at o utlets that sell or distribute the female condom and the male condom. Results. In spite of a high level of awareness of the female condom, use of this method in the last year was considerably lower than use of the male c ondom. Intention to use the female condom in the future was highest among r espondents who had used only the female condom in the last year. Conclusions. The female condom is likely to be most important for persons w ho are unable or unwilling to use the male condom.