One corm-non view is that a well-designed empirical study will reach conclu
sions that can be found again and again if the study is replicated, whereas
a poorly designed study is unlikely to replicate. In opposition to this vi
ew, it is argued that a well-designed empirical study reaches conclusions t
hat tend to replicate when correct and are less likely to replicate when in
correct, whereas in a poorly designed study the conclusions tend to replica
te even when incorrect. In observational studies of treatment effects, the
same hidden bias may occur repeatedly in a series of studies, so the studie
s reproduce the same distorted estimates of treatment effects. The purpose
of this article is to point to strategies in research design that make it l
ess likely that biased estimates will replicate, and to illustrate these st
rategies with examples. To replicate effects without replicating biases, va
ry the treatment assignment mechanism, so that the reasons subjects are spa
red treatment are different in the original and replicated studies. Also, v
ary the treatment envelope-that is, the ostensibly irrelevant features in w
hich the treatment is packaged.