We conducted four experiments to examine the effects of individual experien
ce of postingestive consequences of eating foods on the longevity of Norway
rats', Rattus norvegicus, socially enhanced food preferences. The results
of these experiments showed that: (1) waning of a socially enhanced food pr
eference resulted from experience of postingestive consequences of foods, (
2) time available each day to sample foods affected the rate at which a soc
ially enhanced food preference waned, (3) the relative value of a food for
which enhanced preference had been socially induced and of alternative food
s markedly affected the rate at which socially enhanced preferences waned,
and (4) experience of a food and its alternatives after social enhancement
of a food preference had a significantly greater effect on the rate at whic
h the socially enhanced preference waned than similar exposure to the same
foods before social enhancement of a preference. These results are consiste
nt with the view that social learning acts primarily to introduce behaviour
into an individual's repertoire and experience of the consequences of enga
ging in a socially learned behaviour and its alternatives determines the pe
rsistence of the socially learned behaviour. (C) 2001 The Association for t
he Study of Animal Behaviour.