This paper explains the observed stagnation of 'happitiess' measures throug
h a growth model in which agents care about conspicuous consumption. 'Norma
l goods' confer direct utility, While 'Status goods' confer utility only at
the expense of others. Firms can improve the quality of both goods through
R&D. The Nash equilibrium of the consumer game results in the share of exp
enditure on status goods increasing with the number of times the status goo
d has been improved. As the economy grows, resources for innovation are tra
nsferred entirely to status-good R&D. The resulting long-run rate of utilit
y growth is negative.