The Bose Corporation has developed an approach to quality management that i
s driving the integration of manufacturing and selling across its supply ch
ain. Instead of designing a path towards integrated process improvement, Bo
se has evolved through definable stages in achieving its view of processes
and business relationships. In the early stages, managers commonly explore
and discover process concepts informally. They acquire a sense of urgency,
achieve early successes, and develop a leadership coalition. As they better
understand quality management in the context of the organization, managers
formalize their efforts and share them widely. Credible management communi
cation and top management support are important. Finally, managers link the
process thinking created within the organization with process efforts of t
he business coalition. At this stage, mobilizing a business coalition and c
reating a compelling business case are important. Bose's experiences provid
e a guide for process improvement within the organization and across the su
pply chain.