In order to develop a monitoring program for the Santa Monica Bay, Cal
if., watershed, a landuse runoff model was developed using a geographi
c information system (GIS) coupled with an empirical runoff model. The
GIS/model has simple data requirements as compared to more complex mo
dels that require routing information; and it is useful for predicting
receiving-water loading on an annual basis or for single-storm events
. Its approach can also be used to graphically present model results i
n simple and intuitive ways that provide better insight to managers an
d planners in evaluating pollution sources and control strategies. The
GIS/model was used to locate monitoring stations in the most economic
al way. The model predictions can be used to improve the evaluation of
best management practices to control pollutant discharges. Receiving-
water pollutant contributions from point and nonpoint sources can be c
ompared to develop mom economical strategies for overall pollutant min
imization.