Psychological and social investigations of tropical diseases can make
a significant contribution to understanding and managing many illnesse
s. One-hundred and seventy-five Malawian university students rated peo
pled who suffered from AIDS, malaria, schistosomiasis and the 'common
cold', on 11 psycho-social dimensions related to illness. Analysis of
variance and factor analysis was used to distinguish distinctive illne
ss profiles reflecting perceptions of (people with) these illnesses. R
esults suggested that infirmity was associated with AIDS and that the
seriousness of malaria was minimized. Within a context of many threats
to health the importance of distinguishing between serious illnesses
is emphasized for effective health promotion interventions.