Influence of integrated content management systems on operational sequences in the broadcasting corporation

An integrated content management system makes information and content acces sible at any time from any workstation and thereby offers rapid and transpa rent access to the values of the organization for the broadcasting corporat ion staff. Such a system supports the collaborative operating of distribute d working groups. This is generally associated with a clear improvement of efficiency and results in economy of time, quality improvement, elimination of redundant activities, and improved integrity of information stocks. How ever, for this purpose, the content management system must as constantly as possible be integrated into all operational sequences, new content and inf ormation must be adjusted as directly as possible at the source, and operat ional sequences must be optimized in such a manner that an information enri chment is made gradually, but not as a repeated re-entry of information. Op erational sequences supported by a content management system do not basical ly differ from already successfully established operational sequence, they do however stimulate a revaluation of individual work functions and perhaps the creation of new career profiles.