When testing hypotheses, rare or unexpected observations are normatively mo
re informative than common observations, and recent studies have shown that
participants' behavior reflects this principle. Research has also shown th
at, when asked to test conditional hypotheses ("If X, then Y") that are abs
tract or unfamiliar, participants overwhelmingly consider a supporting obse
rvation mentioned in the hypothesis (X&Y) to be more informative than a sup
porting observation not mentioned (similar toX&similar toY). These two empi
rical findings would mesh well if conditional hypotheses tend to be phrased
in terms of rare, rather than common, events. Six experiments are reported
indicating that people do have a tendency-often a very strong one-to phras
e conditional hypotheses in terms of rare events. Thus, observations mentio
ned in conditional hypotheses might generally be considered highly informat
ive because they usually are highly informative. (C) 2001 Academic Press.