KALMAN FILTER ESTIMATION OF NEW PRODUCT DIFFUSION-MODELS

Citation
Jh. Xie et al., KALMAN FILTER ESTIMATION OF NEW PRODUCT DIFFUSION-MODELS, Journal of marketing research, 34(3), 1997, pp. 378-393
Citations number
36
Categorie Soggetti
Business
ISSN journal
00222437
Volume
34
Issue
3
Year of publication
1997
Pages
378 - 393
Database
ISI
SICI code
0022-2437(1997)34:3<378:KFEONP>2.0.ZU;2-9
Abstract
The authors introduce a new estimation procedure, Augmented Kalman Fil ter with Continuous State and Discrete Observations (AKF(C-D)), for es timating diffusion models, This method is directly applicable to diffe rential diffusion models without imposing constraints on the model str ucture or the nature of the unknown parameters. It provides a systemat ic way to incorporate prior knowledge about the likely Values of unkno wn parameters and updates the estimates whets new data become availabl e. The authors compare AKF(G-D) empirically with live other estimation procedures, demonstrating AKF(C-D)'s superior prediction performance. As an extension to the basic AKF(C-D) approach, they also develop a p arallel-filters procedure for estimating diffusion models when there i s uncertainty about diffusion model structure or prior distributions o f the unknown parameters.