MARKETING IN A MULTICULTURAL WORLD - ETHNICITY, NATIONALISM, AND CULTURAL-IDENTITY - COSTA,JA, BAMOSSY,GJ

Authors
ROTH MS
Citation
Ms. Roth, MARKETING IN A MULTICULTURAL WORLD - ETHNICITY, NATIONALISM, AND CULTURAL-IDENTITY - COSTA,JA, BAMOSSY,GJ, Journal of marketing research, 34(3), 1997, pp. 411-412
Citations number
5
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
34
Issue
3
Year of publication
1997
Pages
411 - 412
Database
ISI
SICI code
0022-2437(1997)34:3<411:MIAMW->2.0.ZU;2-R