Research has found that interest is related to attention, deeper processing
, the use of effortful strategies, feelings of enjoyment, and learning. How
ever, some strategies for creating interest in text materials may interfere
with the learning of important information. In this paper, I describe resu
lts of a study that used qualitative verbal report measures to identify tex
t characteristics that are most positively and most negatively associated w
ith interest, as well as quantitative measures to investigate how those cha
racteristics are related to learning. Results have implications for curricu
lum development by contributing to our understanding of how writers of info
rmational text can make important information interesting. The paper conclu
des with suggestions for pedagogical practice and for future research that
may further our understanding of interest and how it might be enhanced in c
lassrooms.