For coated paper, Young's modulus of the coating layer affects the stiffnes
s of the whole coated paper considerably because the external layer undergo
es a larger strain during bending than the internal layer. A method to calc
ulate Young's modulus of coating of a one-side coated sh ect according to f
undamental material mechanics is presented here. An interpretation of the C
lark stiffness formula allows its to calculate Young's modulus of the coati
ng layer from Clark stiffness of the whole coated paper. To achieve this, c
oating on an impervious film is required for avoiding swelling and rougheni
ng problems. Pure bending stiffness meriting constant curvature along the s
pan was also applied. A well-known fact that the introduction of starch int
o a latex bound coating increases its stiffness is verified. Application of
a starch-rich coating to the outside is found to be advantageous. Small-si
zed plastic pigment provides a level of stiffness close to that of calcium
carbonate.