The Bloch wave method is used to find the effective permittivity tensor <(<
epsilon>)over tilde> of periodic liquid crystals and artificial structures
whose period p is short with respect to the light wavelength lambda and who
se optical properties are defined by a permittivity field epsilon (r). The
main role of the multiple scattering within the periodic medium is evidence
d, and very general expressions of <(<epsilon>)over tilde>, based on expans
ions in ascending powers of the ratio p/lambda and of the light wave vector
k, are found. Such expansions allow to discuss the general properties of <
(<epsilon>)over tilde>, to clarify the role of the spatial dispersions, i.e
., to separate the part of <(<epsilon>)over tilde> explicitly depending on
k from its k-independent part, and to find some interesting properties of c
rystals that are (i) periodic in only one direction, or (ii) locally isotro
pic. Finally, the limits of validity of the macroscopic model are discussed
. Within these limits only a few terms of the power expansions are required
, and their expressions are explicitly given. The obtained results are also
useful to better understand the macroscopic optical properties of solid cr
ystals.