Cross-national studies link mass media presentation of sexuality to differe
nt patterns of adolescent sexual socialization and conduct but have not ana
lyzed media texts in detail. Using ethnographic content analysis, the autho
r evaluates 76 stories about virginity loss-a key sexual transition-from on
e German and one U.S. teen magazine. Consistent with culture-specific appro
aches to teen sexuality editors at both publications made similar recommend
ations for virginity loss, but German editors portrayed suggested practices
as more appealing and feasible.