Recent studies have focused on the role of initially weak toroidal magnetic
fields embedded in a stellar wind as the agent for collimation in planetar
y nebulae. In these models, the wind is assumed to be permeated by a helica
l magnetic field in which the poloidal component falls off faster than the
toroidal component. The collimation occurs only after the wind is shocked a
t large distances from the stellar source. In this paper we reexamine assum
ptions built into this "magnetized wind-blown bubble" (MWBB) model. We show
that a self-consistent study of the model leads to a large parameter regim
e in which the wind is self-collimated before the shock wave is encountered
. We also explore the relation between winds in the MWBB. model and those t
hat are produced via magnetocentrifugal processes. We conclude that a more
detailed examination of the role of self-collimation is needed in the conte
xt of planetary nebula studies.