This paper reports results of experimental markets that examine whether acc
ounting uncertainty impacts auditor objectivity in a setting where the audi
tor also has an incentive to build a reputation for objectivity. While prio
r research has examined the impact of uncertainty on auditor objectivity, o
ur research is the first to explicitly incorporate auditor reputation into
the research design.
The results provide strong evidence that accounting uncertainty impacts aud
itor objectivity despite the damage to auditor reputation. Our markets sugg
est that in the absence of accounting uncertainty auditors remain objective
due to concerns about their reputation with managers and investors. Howeve
r, in the presence of accounting uncertainty auditors impair their objectiv
ity by misreporting in favor of managers. Our results suggest that regulato
rs should focus on enhancing auditor incentives to maintain objectivity whe
n faced with accounting uncertainty, but do not need to be concerned about
auditor objectivity violations when accounting pronouncements provide unamb
iguous guidance.