The authors review evidence on the interaction between consumer response an
d urban design. They present empirical results from research undertaken in
Belfast, in which a variety of techniques, including transportation modelli
ng, hedonic analysis, a household survey, and stated-preference modelling,
were used. Theory relating to density is discussed and applied to an inner-
city redevelopment scheme. The evidence from the stated-preference analysis
offers a tool which can inform not only policies, but also the promotion o
f sustainable development in viable locations, consistent with the business
goals of property developers. The same tool can also help identify areas w
here intensification of land use should not be promoted. Further research d
evelopments are considered, with particular emphasis on future urban polici
es.