This article examines the former Jewish ghetto (ex-ghetto ebraico) in Bolog
na, Italy as a social field where racialized heritage discourses come into
conflict. First, it considers how the racist assumption that North African
immigrants run the heroin trade is elaborated in Bologna. Second, it examin
es the relationship between racism and the Jewish heritage industry in Ital
y. Third, it describes the Former Jewish Ghetto Business Association (Assoc
iazione Operatori Economici Ex Ghetto Ebraico) as an example of cultural ec
onomic activity framing a confrontation between Jewish cultural heritage an
d the heroin trade. The concluding discussion then focuses on the problemat
ic relationship between the ghetto, immigrants, Jews, and racism emphasizin
g conflicting visions of the city and new modes of consumption.