So what? A rejoinder to the reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)

Authors
Rossiter, JR Silberstein, RB Harris, PG Nield, G
Citation
Jr. Rossiter et al., So what? A rejoinder to the reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001), J ADVER RES, 41(3), 2001, pp. 59-61
Citations number
8
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499 → ACNP
Volume
41
Issue
3
Year of publication
2001
Pages
59 - 61
Database
ISI
SICI code
0021-8499(200105/06)41:3<59:SWARTT>2.0.ZU;2-5