Extending the cross-cultural validity of the theory of basic human values with a different method of measurement

Several studies demonstrate that Schwartz's (1992) theory of human values i s valid in cultures previously beyond its range. We measured the 10 value c onstructs in the theory with the Portrait Values Questionnaire (PVQ), anew and less abstract method. Analyses in representative samples in South Afric a (n = 3,210) and Italy (n = 5,867) and in samples of 1 % to 14-year-old Ug andan girls (n = 840) yielded structures of relations among values similar to the theoretical prototype. In an Israeli student sample (n = 200), the v alues exhibited convergent and discriminant validity when measured with the PVQ and with the standard value survey. Predicted relations of value prior ities with a set of 10 background, personality, attitude, and behavioral va riables in the four samples supported the construct validity of the values theory with an alternative method of measurement.