Trying to interpret recent matrix model results (hep-th/0101011) we discuss
computation of classical free energy of exact dilatonic 2-d black hole fro
m the effective action of string theory. The euclidean space-time action ev
aluated on the black hole background is divergent due to linear dilaton vac
uum contribution, and its finite part depends on a subtraction procedure. T
he thermodynamic approach based on subtracting the vacuum contribution for
fixed values of temperature and dilaton charge at the "wall" gives (as in t
he leading-order black hole case) S = M/T for the entropy and zero value fo
r the free energy F. We suggest that in order to establish a correspondence
with a non-vanishing matrix model result for F one may need an alternative
reparametrization-invariant subtraction procedure using analogy with non-c
ritical string theory (i.e. replacing the spatial coordinate by the dilaton
field). The subtraction of the dilaton divergence then produces a finite v
alue for the free energy. We also propose a microscopic estimate for the en
tropy and energy of the black hole based on the contribution of non-singlet
states of the matrix model.