Competitive strategies in the internationalization of television: CNNI andBBC world in Asia

This study examines the case of two all-news channels, CNNI and BBC World i n Asia, as examples of the internationalization of television. The focus is on the competitive strategies employed by these channels to establish a pr esence in Asia. Specifically, the roles played by competition, product cust omization, and distribution networks are examined. The case study method is used, and variables important in the process of developing international m arkets for media products are identified.