Previous research suggests that paradoxical self-esteem (contrasting levels
of self-liking and self-competence) is associated with selective memory fo
r self-relevant information. The form and function of this bias was examine
d here. College students classified as paradoxical or nonparadoxical viewed
a series of trait adjectives. Recognition memory for the words was later t
ested. Results revealed that heightened selectivity in paradoxicals was lim
ited to words conveying low social worth. Those paradoxically low in self-l
iking showed distinctively good memory and those paradoxically high in self
-liking showed distinctively bad memory for these words. The claim that mem
ory bias contributes to the persistence of paradoxical self-esteem also was
tested. As expected, the self-liking of paradoxicals with the strongest me
mory bias showed the least shift toward self-competence 4 months later.