A pacemaker, regularly emitting chemical waves, is created out of noise whe
n an excitable photosensitive Belousov-Zhabotinsky medium, strictly unable
to autonomously initiate autowaves, is forced with a spatiotemporal pattern
ed random illumination. These experimental observations are also reproduced
numerically by using a set of reaction-diffusion equations for an activato
r-inhibitor model, and further analytically interpreted in terms of genuine
coupling effects arising from parametric fluctuations. Within the same fra
mework we also address situations of noise-sustained propagation in subexci
table media.