Current and traditional research on sexual selection focuses largely on exp
laining the evolution (gain) of elaborate male traits and of female prefere
nces for these traits. However, recent phylogenetic studies have revealed a
surprising trend: that losses of these elaborate male traits are widesprea
d and can be much more common than are gains. Furthermore, recent studies a
lso show that female preferences for these male traits can be reduced, lost
, or even reversed. These losses of traits and preferences could have impor
tant implications for competing models of sexual selection. Integrated phyl
ogenetic, experimental and theoretical studies are needed to explain these
unexpected patterns.