GET LINKED OR GET LOST - MARKETING STRATEGY FOR THE INTERNET

Authors
ALDRIDGE A FORCHT K PIERSON J
Citation
A. Aldridge et al., GET LINKED OR GET LOST - MARKETING STRATEGY FOR THE INTERNET, Internet research, 7(3), 1997, pp. 161
Citations number
24
Categorie Soggetti
Information Science & Library Science","System Science",Telecommunications,"Computer Science Information Systems
Journal title
Internet research → ACNP
ISSN journal
10662243
Volume
7
Issue
3
Year of publication
1997
Database
ISI
SICI code
1066-2243(1997)7:3<161:GLOGL->2.0.ZU;2-X
Abstract
Develops detailed marketing strategy recommendations for online commer ce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.