Following early success with a number of high-profile partnerships, WHO is
increasingly working with the private for-profit sector. In so doing, the o
rganization finds itself in the maelstrom of a vibrant debate on the roles
of public, civic, and commercial entities in society and on the appropriate
modes of interaction among them. This paper examines WHO's involvement wit
h the commercial sector, particularly in partnerships. WHO's approach to th
is sector is outlined and the criticisms levelled at public-private partner
ships are reviewed. An indication is given of the steps recently taken by W
HO to confront the concerns that have been expressed. The paper argues that
partnership between WHO and the commercial sector is inevitable and that i
t presents considerable opportunities, but also significant risks, for the
organization and for public health. A strategy is proposed for directing th
e debate on issues critical to WHO and its role in the promotion and protec
tion of public health.