Brains and brands

Authors
Robins, M
Citation
M. Robins, Brains and brands, FORBES, 168(7), 2001, pp. 156-156
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
168
Issue
7
Year of publication
2001
Pages
156 - 156
Database
ISI
SICI code
0015-6914(20010917)168:7<156:BAB>2.0.ZU;2-L
Abstract
Intellectual capital at Microsoft or Coke gets Wall Street cheers. Not so f or small caps.