Tool - Putting customers in the "wish mode"

Authors
Magidson, J Brandyberry, G
Citation
J. Magidson et G. Brandyberry, Tool - Putting customers in the "wish mode", HARV BUS RE, 79(8), 2001, pp. 26
Categorie Soggetti
Economics
Journal title
HARVARD BUSINESS REVIEW
ISSN journal
00178012 → ACNP
Volume
79
Issue
8
Year of publication
2001
Database
ISI
SICI code
0017-8012(200109)79:8<26:T-PCIT>2.0.ZU;2-J
Abstract
If you want to know what your customers really want, don't ask how they'd m ake your products and services better. Ask what they'd wish for if they cou ld have anything.