Gender is often overlooked in the analysis of global value chains. Analysis
of value chains incorporates all aspects from design, through production t
o final distribution and consumption. These activities are embedded within
prevailing gender relations that affect value chains at every node. Convers
ely the operation of value chains can affect the prevailing gender division
of labour in different localities. This article provides an initial contri
bution to an analysis of gender and value chains, drawing on the example of
the horticultural value chain linking South Africa and Chile to European r
etail. It explores how flexible female employment at one end of the chain p
rovides supply flexibility in the global chain. At the other end, supermark
ets exploit changing working and consumption patterns to sell high value-ad
ded food, previously prepared In the home. Examining the gender dimension p
rovides a much more comprehensive analysis of value chains, through which a
ll aspects of their functioning can be better understood.