Multimedia applications roadmap for mobile customers

The article gives an overview of mobile applications and looks at how to co nsider partnership opportunities. SIM cards are a key technology and the ar ticle discusses how they can be exploited for m-commerce. This is difficult without owning a mobile network and the article describes how this can be achieved through being some form of virtual player. A useful way of relatin g applications to human behaviour and application environments and platform components are also discussed. As well as the SIM card, mobile terminals a re considered, separating them conceptually from handsets. It is concluded that there is a wealth of opportunities but massive uncertainty about what kind of mobile services will be really successful in the future.