The flow field in an oscillatory pipe is studied theoretically for a genera
lized newtonian fluid model. The velocity and temperature fields are obtain
ed for the case in which the mean velocity caused by the pressure gradient
is of the same order as the oscillation velocity. The momentum and the ener
gy conservation equations are solved and analytic expressions for the veloc
ity and temperature fields are found. The nature of the velocity and temper
ature profiles is explored for a range of parameters. In general, it can be
concluded that the temperature rise within the fluid increases with the sp
eed of oscillation as the value of the power parameter increases. An effect
ive heat transfer coefficient is calculated and plotted as a function of th
e normalized oscillation speed. The cases of a newtonian, shear-thinning an
d shear-thickening fluid are analyzed.