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ENG
Rocking through the ad recession
Authors
Sellers, P
Citation
P. Sellers, Rocking through the ad recession, FORTUNE, 144(5), 2001, pp. 145
Categorie Soggetti
Economics
Journal title
FORTUNE
ISSN journal
00158259 →
ACNP
Volume
144
Issue
5
Year of publication
2001
Database
ISI
SICI code
0015-8259(20010917)144:5<145:RTTAR>2.0.ZU;2-2
Abstract
Omnicom is defying the slump, thanks to its CEO's aggressive, contrarian st yle.