As the US health care system begins to reengineer itself to address the nee
d for quality improvement, it also is being actively reshaped by the expect
ations of consumers. The confluence of these forces requires a new approach
to setting health care performance standards. The National Quality Forum (
NQF) has been established as a private, not-for-profit, open membership, pu
blic benefit corporation for the purposes of developing consensus about sta
ndardized health care performance measures, reporting mechanisms, and a nat
ional strategy for health care quality improvement. The NQF has broad repre
sentation from all segments of the health care industry and provides an equ
itable way of addressing the disparate priorities of health care's many sta
keholders. Agreement and implementation of standardized health care perform
ance measures and achievement of quality improvement in the emerging era of
consumerism will be facilitated by (1) establishing national goals for hea
lth care quality; (2) embracing public policy that recognizes the complemen
tary roles of quality improvement, cost control, and improved access; (3) g
iving greater priority to measuring and reporting the performance of those
aspects of the health care system that directly affect consumers; (4) focus
ing on creating a health care culture of excellence; and (5) promoting the
active collaboration of all stakeholders.