Choice modelling approaches: A superior alternative for environmental valuation?

In this paper, we examine some popular 'choice modelling' approaches to env ironmental valuation, which can be considered as alternatives to more famil iar valuation techniques based on stated preferences such as the contingent valuation method. A number of choice modelling methods are consistent with consumer theory, their focus on an attribute-based theory of value permits a superior representation of many environmental management contexts. Howev er, choice modelling surveys can place a severe cognitive burden upon respo ndents and induce satisficing rather than maximising behavioural patterns. In this framework, we seek to identify the best available choice modelling alternative and investigate its potential to 'solve' some of the major bias es associated with standard contingent valuation. We then discuss its use i n the light of policy appraisal needs within the EU. An application to the demand for rock climbing in Scotland is provided as an illustration.