In 2 experiments, the authors examined the effects of schemas on the subjec
tive experience of remembering. Participants entered a room that was set up
to look like a graduate student's office under intentional or incidental l
earning conditions. They later took a recognition memory test that included
making remember-know judgments. In Experiment 1, they were tested during t
he same session; in Experiment 2 they were tested either during the same se
ssion or after a 48-hr delay. Consistent with the authors' predictions, mem
ory for atypical objects was especially likely to be experienced in the rem
ember sense. In addition, false remember judgments rose dramatically after
the 48-hr delay, especially for participants in the incidental learning con
dition. Results are discussed in terms of schema theory, fuzzy-trace theory
, and the distinctiveness heuristic.