If the prospective evaluation of all feasible strategies of patient managem
ent is not possible or efficient then this poses a number of questions: (i)
which clinical decision problems will be worth evaluating through prospect
ive clinical research; (ii) if a clinical decision problem is worth evaluat
ing which of the many competing alter-natives should be considered "relevan
t" and be compared in the evaluation; (iii) what is the optimal (technicall
y efficient) scale of this prospective research; (iv) what is an optimal al
location of trial entrants between the competing alternatives; and (v) what
is the value of this proposed research? The purpose of this paper is to pr
esent a Bayesian decision theoretic approach to the value of information wh
ich can provide answers to each of these questions. An analysis of the valu
e of sample information was combined with dynamic programming and applied t
o numerical examples of sequential decision problems. The analysis demonstr
ates that this approach can be used to establish: optimal sample size; opti
mal sample allocation; and the societal payoff to proposed research. This a
pproach provides a consistent way to identify which of the competing altern
atives can be regarded as "relevant" and should be included in any evaluati
ve study design. Bayesian decision theory can provide a general methodologi
cal framework that can ensure consistency in decision making between servic
e provision, research and development, and the design, conduct and interpre
tation clinical research. (C) 2001 Elsevier Science B.V. All rights reserve
d.