This paper presents an extension to the risk analysis model that includes t
he use of market insurance in the risk management process. This is accompli
shed by integrating the state-preference model from the financial literatur
e with the risk analysis model from the MIS literature. The extended model
predicts, and evidence is presented, as to a substitute good relationship b
etween residual risk and controls/market insurance and a complementary good
relationship between controls and market insurance.