A. Sharland, The negotiation process as a predictor of relationship outcomes in international buyer-supplier arrangements, IND MKT MAN, 30(7), 2001, pp. 551-559
Both the negotiation process and relationship building are integral to succ
essful long-term business relationships. This paper combines the quest for
reliable relationship measures with the findings of the negotiation literat
ure in determining the extent to which negotiation process variables are pr
edictors of past, present, and future relationship outcomes. In particular,
the study examines the negotiation-relationship link in the context of int
ernational supplier relationships. The results of the empirical analysis in
dicate that purchasing departments tend to perceive a better past and prese
nt relationship when they can work independently with technical information
provided by other departments. A better future relationship is correlated
with senior management involvement and customer meetings. (C) 2001 Elsevier
Science Inc. All rights reserved.