Achieving desired images while avoiding undesired images: Exploring the role of self-monitoring in impression management

A study was conducted to test the hypothesis that high self-monitors more e ffectively manage impressions than low self-monitors do. Students in work g roups indicated the extent to which they used 5 impression-management tacti cs over the course of a semester-long project. At the project's conclusion, students provided their perceptions of the other members of their group. T he relationship between impression management and image favorability was th en examined across 339 student-student dyads. The results generally suggest that high self-monitors can use impression-management tactics more effecti vely than can low self-monitors. In particular, high self-monitors appear t o be more adept than low self-monitors at using ingratiation, self-promotio n, and exemplification to achieve favorable images among their colleagues.