Marketing mistakes and successes, 8th edition

Authors
Citation
T. Christiansen, Marketing mistakes and successes, 8th edition, J BUS RES, 54(1), 2001, pp. 85-86
Citations number
1
Categorie Soggetti
Economics
Journal title
JOURNAL OF BUSINESS RESEARCH
ISSN journal
01482963 → ACNP
Volume
54
Issue
1
Year of publication
2001
Pages
85 - 86
Database
ISI
SICI code
0148-2963(200110)54:1<85:MMAS8E>2.0.ZU;2-3