Technique is but one feature, although a very prominent one, of the psychot
herapeutic endeavor. Previous attempts by Bruce Wampold and others to downp
lay psychotherapeutic techniques and to endorse a common factors approach h
ave met with strong scientific and political resistance. However, given the
methodological merits of the H. Ahn and Wampold study (2001) and the stron
g programmatic basis for their position, the author does not believe that a
methodological debate is warranted. Instead, some of the major economic an
d professional forces in opposition to a common factors approach to psychot
herapy research, practice, and training are outlined. Implications of a com
mon factors revolution, and a proposed alternative, are also explored.