This paper introduces the notion of Market Equilibrium With Active Consumer
s (MEWAC), in order to characterize the efficiency of market outcomes in pr
oduction economies. We show that, no matter the behaviour followed by the f
irms, a market equilibrium is efficient if it is a MEWAC. And also that eve
ry efficient allocation can be decentralized as a MEWAC in which firms foll
ow the marginal pricing rule.