The importance of language in the changing usage of particular environments
is a topic worthy of greater attention than hitherto. Fraser Island has pa
ssed through a period of intense political conflict to one in which it is d
ominated by the new discourse of ecotourism. It is now part of that global
development in which it is claimed that tourists can become properly inform
ed about, and become particularly sensitive to, the complex and the fragile
nature of the places which they visit. In this paper, which concentrates o
n the discourse of ecotours and whale watching, it is argued that such clai
ms fall a long way short of being realised in one of Australia's prime ecot
ourism destinations. (C) 2001 Elsevier Science Ltd. All rights reserved.