Previous theory and research have shown that people have two distinct self-
regulatory foci. When promotion focused, people are motivated by growth and
development needs in which they attempt to bring their actual selves (thei
r behaviors and self-conceptions) in alignment with their ideal selves (sel
f-standards based on wishes and aspirations of how they would like to be).
When prevention focused, people are responsive to security needs in which t
hey try to match their actual selves with their ought selves (self-standard
s based on felt duties and responsibilities). Strategically, eagerness or e
nsuring gains predominate for promotion-focused persons, whereas vigilance
or ensuring nonlosses predominate for prevention-focused persons. People's
regulatory focus influences the nature and magnitude of their emotional exp
erience. Promotion-focused people's emotions vary along a cheerful-dejected
dimension, whereas prevention-focused people's emotions vary along a quies
cent-agitated dimension. We consider the implications of the relationship b
etween regulatory focus and emotions for such topics as person/organization
fit, goal-setting theory, expectancy-valence theory, behavioral decision t
heory, and employee resistance to organizational change. Possible anteceden
ts of employees' regulatory focus also are discussed. (C) 2001 Academic Pre
ss.