Cr. Knee et Sd. Boon, When the glass is half-empty: Framing effects and evaluations of a romantic partner's attributes, PERS RELATI, 8(3), 2001, pp. 249-263
Two studies examined how the framing of information influences evaluations
of hypothetical relationships. Studies 1 (n = 183) and 2 (n = 247) examined
how the framing of a hypothetical partner's attributes in gains or loss te
rms influences (a) impressions of the future success of the relationship an
d (b) the perceived importance of the partner's attributes. Generally, part
icipants were less pessimistic about a relationship's future success when t
he partner's attributes were framed in gains terms than when framed in loss
terms, even though the attributes were objectively identical in each case.
Participants also attached significantly more importance to intelligence w
hen it was missing among a partner's strengths than when it was present, pa
rticularly when the attribute was presented in a loss frame. This research
has important implications for the integration of the decision-making and r
elationship cognition literatures.